LeadFuze User Guide to Creating a Multi-Channel Sales Process

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how to build this into your sales process. 

What I’m going to be sharing in this breakdown is as if you have no current outbound system in place. 

Mind you, it is just one way to structure things. 

If you already have an outbound prospecting system in place, I’m sure you will find new ways to think about the process and tweak things accordingly. 

It’s important to understand, every deal starts with a lead. 

You can’t spell “deal” without l-e-a-d.  

This is at the core of what LeadFuze is all about…leads.

LeadFuze is the starting point for outbound sales.

LeadFuze aggregates the world’s professional data to give you details on people and companies in your target market. 

Simply put, you get email, phone, and/or social profiles for folks who would make a good customer for you. 

No more spending time trying to track down contact info. 

No more hoping they connect with you on LinkedIn so you can get to them.

No more contact forms.

No more info@ emails.

Once you have your list of leads – you can use our integrations to put your lead generation efforts on autopilot. 

There are entire books written on this subject, but I’m going to make this realllllly simple. 

Think of your favorite customer. 

Don’t have a customer? Think of who you want as a customer. 

If you say “everyone” you’ve already lost. Even if you think you can serve everyone, your messages are going to be so completely off the mark that you’ll never convert anyone. 

I literally once had a customer who was selling web development services tell me, “I can do anything, for anyone.” 

What industry are they in?

What role do they have?

How many employees do they have? 

What other traits do they have? Maybe they spend on Adwords, maybe they use certain technologies, or they’re hiring for salespeople. 

Make note of this, because in the next section I’m going to show you how to use LeadFuze to find these people!

I am going to show you several different ways to use the search functionality inside LeadFuze, but you first need to watch this video: 

This video gives you a full overview of the search functionality which I won’t be covering in the examples below. 

In the video above, I run a search based on the following criteria:

• CEO’s / Founders
• $1M to $10M in revenue
• Spending more than $1,000/mo on Adwords

Use Case: Find Software Developers in Tech

In this video, I show you how to use LeadFuze to find contact information for software developers currently employed at tech companies. 

Use Case: HR folks for companies using Hubspot that are Hiring for Marketing Help

For this video, I go through targeting people in HR for companies that are using the Hubspot marketing software on their website who happen to also be hiring for marketing help. 

Use Case: Dentists

This one is a little trickier as we need to use the Keywords filter to find dentists. 

Use Case: CEO’s of Small Businesses who are Growing Quickly

For this one, we use the Latest News filter to zero in on companies who have experienced rapid growth. 

Hopefully these tutorials give you an idea for how you can best leverage LeadFuze to find the leads in your target market.

If you need any help, you can always click the chat button at the bottom right in order to start a chat with our team. 

Account Based Search is for when you know the companies you are targeting. This is for account based sales in particular.

You can search in two unique ways.

One is when you know the PERSON you are after at your target company and just want to get all their contact info .

The other, is when you have a list of say 100 different companies and you are looking JUST for the Sales Manager at those companies. 

In this video, I show you how to use the Account Based search functionality inside LeadFuze: 

So, you have leads… now what?

You need to do something with them! This is where the power of our integrations comes into play. 

You can now integrate with different types of tools in order to trigger an entire sequence of actions in order to make contact with your leads. 

CRM

The first order of business is your CRM. 

If you don’t see your CRM listed, you can use our Zapier integration to send LeadFuze data to the CRM of your choice. 

Zapier will come in handy for other reasons, which I’ll share later as well. 

Your CRM is where you’re going to track progress of your leads, manage the workflow for people that show interest or engagement with your solution, etc. 

Automated Multi-Channel Workflow

In order to trigger an automated workflow, you need to connect to a LinkedIn automation tool and an email outreach tool. 

For LinkedIn, you can integrate with a tool like Dux-Soup.

For cold email outreach, you can use Mailshake, Lemlist, or Woodpecker. All of which are amazing and one’s I have personally used. 

Here’s an example multi-channel sales automation process you can send your leads through using Dux-Soup and Woodpecker:

Since you want to space this out over several days, what I recommend is using the Dux-Soup integration and syncing that to your LeadFuze list. 

This way new leads that get added will automatically be sent into Dux-Soup. 

You’ll also configure Zapier to connect to Mailshake, Woodpecker, or Lemlist. However, you’ll want to add a 1 day delay:

This way your cold emails aren’t going out the same day as your LinkedIn connection requests. 

Of course, if you wanted to have it all happen the same day – you can do that too 🙂 

Just keep in mind what you have happening in your LinkedIn sequence and the days of those happening. 

Mind you, this is just ONE example of how you can build a multi-channel sales workflow. We’re going to be greatly expanding our data and our integrations to give you even more options as well. 

Another way to use your data is to literally just export your lists (to CSV or to Google Sheets) and now you have your hit list to import the data in another tool or to use in a workflow that best suits you. For example, maybe you just want to use the file as your “CRM” and add some columns to leave notes and know where you left off. 

Now that you have some ideas for how to trigger your automated touch points, I’m going to share some resources that will help you make the most of your messages.

If you don’t get results, don’t come crying to me saying, “this doesn’t work.” 

Your success in outbound is entirely up to you. It really boils down to:

• Your solution
• Price
• Is it the right fit for your target market?
• Timing
• Your message

Some things you can’t do anything about. But, assuming you have things like the right solution for the right target market… then the biggest thing that will determine your success (or lack thereof) is your messaging. 

I have covered the topic of cold email ad nauseam.

I was one of the first people to talk strategy around cold email. Because of that, we have a number of pieces of content ranked near the top of Google on the topic. 

I am going to keep this straight forward and share some of the most important pieces of content on the topic for you to absorb:

And of course you can grab the cold email checklist below this post as well!  

I’m a believer in NOT cold calling. Simply put, I don’t think it’s the best use of time for anyone.

BUT, I am a big believer in calling someone that you’ve never talked to… IF they have shown some level of interest in your solution.

A rule of thumb I have my salespeople live by is, “Call the Clicks!”

Meaning someone that has clicked a link in an email, clicked to accept your LinkedIn invite, etc. 

So it’s important to have systems in place which are constantly driving those clicks. Meaning you have lead lists being built with messages flowing so that you can generate the clicks. 
 
Voicemails

Most of the time you’re going to be leaving voicemails. This is a great opportunity. You get an uninterrupted chance to shine. 

In fact, voicemails can be so powerful I prefer leaving voicemail drops with something like SlyBroadcast before doing an actual cold call. 

The dream scenario is that the lead is contacting ME with interest. So I try exhausting all avenues to get them to get in contact with me, before trying to cold call them directly. 

There you have it. Everything you need to know to be successful with LeadFuze sitting at the top of your sales stack.