LeadFuze User Guide : LeadFuze

LeadFuze User Guide

This guide is meant to serve as not only a walk-through on how to get the most out of LeadFuze, but to also show you what to do with the data that LeadFuze gives you.

When you are done with this guide, you should be a master of LeadFuze and be able to implement a multi-channel outreach approach that drives results.

LeadFuze User Guide

Introduction

I’m often asked how to get the most out of LeadFuze. So, I figured I would put together an entire guide for using LeadFuze based on the three types of use cases that we see.

This guide will walk you through maximizing LeadFuze to get the data you need. Then, work through example integrations to give you an outreach system to leverage the contact information we provide you.

If you already have an outreach system in place, I’m sure you will find new ways to think about the process and tweak things accordingly.

Everything is broken down by use case.

Before we get started with our use cases, let’s take a step back and explain exactly what LeadFuze is and where it fits into your technology stack.

LeadFuze User Guide

What is LeadFuze?

What exactly does LeadFuze do? How does it help you?

It’s important to understand, every deal starts with a lead.
Or here’s one I was particular proud of; You can’t spell “deal” without l-e-a-d.
Catch phrases aside, this is at the core of what LeadFuze is all about…leads.

They might be sales leads, they might be job placement leads, it might be for advertising audiences… whatever your use case, the contact data we provide you is to help you generate more leads.

LeadFuze is the starting point.

No more contact forms.

No more info@ emails.

No more data silos.

No more hoping they connect with you on LinkedIn so you can get to them.

LeadFuze aggregates the world’s professional data to give you insights into people and companies you target.

Simply put, you get email, phone, mailing address, and social profiles and a host of other data (technologies, jobs, news, ad spend, estimated salaries, and more) for people you are targeting.

No more spending time trying to track down contact info.

Once you have your list of leads – you can use our integrations to put your outreach on autopilot.

LeadFuze User Guide

A Few Notes About Our Data

Quite simply, our data is now best-in-class.

We spend in the high six figures on data partnerships, crawling, validating, and updating of our data. If you have used any data provider, you will know just how badly outdated a lot of the data is.

I know... this is the industry norm, and it was for us as well.

But we’ve spent years refining our infrastructure to handle hundreds of millions of records every 90 days, coupled with battle tested email validation technology that runs billions of queries per quarter.

We even validate emails again in real-time when you add leads to a list to ensure no known bounces are added. Please note, it’s not always possible to prevent bounces as about half the world’s domains report back a “deliverable” message when, in fact, emails can still be undeliverable. However, any known undeliverables are immediately removed before they ever hit your list to ensure your email reputation remains in good standing.

Sourcing

Through our data partnerships and crawling the web and social sites, we get nearly 1.5 billion profiles!

Matching

Through our data partnerships and crawling the web and social sites, we get nearly 1.5 billion profiles!

Veryfing

Through our data partnerships and crawling the web and social sites, we get nearly 1.5 billion profiles!

Updating

Through our data partnerships and crawling the web and social sites, we get nearly 1.5 billion profiles!

Even cooler? Things like news, hiring, and technologies used are now updated in real-time as we crawl them! It’s no longer a quarterly update process.

LeadFuze User Guide

A Few Notes About Our Data

Here is how salespeople use LeadFuze to find new potential customers.

Walk through Market Based search to identify an entire segment of a potential target market

Dive deeper into specific accounts to identify multiple decision makers

Add various people to a list to uncover their contact information

Setup LeadFuze’s AI list builder named Fuzebot to automatically add new leads every day to my list that match my criteria

Configure integrations with a CRM and cold email tools to automate outreach efforts

Here is how recruiters use LeadFuze to find new hire candidates.

Walk through Market Based search to identify an entire segment of potential candidates

Dive deeper into specific accounts to identify those with the job title levels you are looking for within companies you respect

Search currently unemployed folks who have the prior experience you are looking for

Add various people to a list to uncover their contact information

Setup LeadFuze’s AI list builder named Fuzebot to automatically add new people every day to my list that match my criteria

Configure integrations with an ATS and cold email tools to automate outreach efforts

Here is how marketers use LeadFuze to find new leads for their sales team, build custom audience lists for ad targeting, and find potential partners.

Walk through Market Based search to identify an entire market segment for building lists of leads for a sales team (or yourself)

Filter leads by personal email addresses and Facebook profiles to build a dream custom audience list

Dive deeper into specific accounts for account based marketing

Add various people to a list to uncover their contact information

Setup LeadFuze’s AI list builder named Fuzebot to automatically add new people every day to my list that match my criteria

Configure integrations with a CRM and cold email tools to automate outreach efforts

LeadFuze User Guide

Configuring Your Multi-Channel Process

Use LeadFuze integrations to trigger automated workflows.

So, you have leads… now what?

You need to do something with them! This is where the power of our integrations comes into play.

You can now integrate with different types of tools to trigger an entire sequence of actions in order to make contact with your leads.

LeadFuze User Guide

You can now integrate with different types of tools

However, what I also recommend taking an extra step when doing this is to add a column labeled “Personalized”. Then, instead of having leads sync automatically to an integration… you can instead wait to export them to a CSV or Sheet. Then, you, or another person will go and insert a personalized sentence into the “Personalized” column.

When you do this, you can then import that column into your email outreach tool and use the merge token for your email outreach tool to bring in that sentence in the email you send.

This is a more manual approach, but you will see a higher response rate this way.

I go into more messaging detail in the next section and share some resources with you as well..

If you don’t get results, don’t come crying to me saying, “this doesn’t work.”

Your success in outreach is entirely up to you. It really boils down to:

Your solution
Your offer
Is it the right fit for your target market?
Timing
Your message

Some things you can’t do anything about. But, assuming you have things like the right solution for the right market… then the biggest thing that will determine your success (or lack thereof) is your messaging.

I have covered the topic of cold email ad nauseam.

I was one of the first people to talk strategy around cold email. Because of that, we have a number of pieces of content ranked near the top of Google on the topic.

I am going to keep this straight forward and share some of the most important pieces of content on the topic for you to absorb:

LeadFuze User Guide

“Warm” Calling

Here’s how to make your dialing efforts more effective.

I’m a believer in NOT cold calling. Simply put, I don’t think it’s the best use of time for anyone.

BUT, I am a big believer in calling someone that you’ve never talked to… IF they have shown some level of interest in your offer.

Meaning someone that has clicked a link in an email, clicked to accept your LinkedIn invite, etc.

So it’s important to have systems in place which are constantly driving those clicks. Meaning you have lead lists being built with messages flowing so that you can generate the clicks.

Voicemails

Most of the time you’re going to be leaving voicemails. This is a great opportunity. You get an uninterrupted chance to shine.

In fact, voicemails can be so powerful I prefer leaving voicemail drops with something like SlyBroadcast before doing an actual cold call.

The dream scenario is that the lead is contacting ME with interest. So I try exhausting all avenues to get them to get in contact with me, before trying to cold call them directly.

LeadFuze User Guide

Scaling Up

Once you’ve dialed in your processes, it’s time to scale up your efforts!

Once you have the process down and your outreach flowing, the only thing left to do is scale up your efforts!

Want larger list sizes? Or how about an increase into how many leads Fuzebot adds per day?

This is pretty easy to do for free just by leaving us reviews online. Here’s more information on how to do that.

Otherwise, if you want to add more team members, add more lead credits to your account, etc – it’s pretty easy. Just head over to your Billing page.

Each user is $49/mo and they’ll be able to build their own list, integrate their own tools, etc. Just keep in mind that users share the account’s lead credits and so you may want to establish limits for each user.

So if you’re adding several team members, you’ll want to increase the amount of lead credits.

Generally, a decent rule of thumb is for a salesperson or recruiter that is doing more manual personalization with their outreach will need anywhere from 250 to 500 lead credits each.

Here’s a guide on rolling LeadFuze (or any software project really) out to your team and have them excited to adopt this technology (even though it’s new!).

Have a large team? Just reach out and we’ll configure a custom plan that suits your needs.

It's important to understand,
every deal starts with a lead.