If you’re looking to start using social stories to sell your products, this post is for you! I first learned about the Social Story Selling System when I was trying to figure out how to make product sales through social media. After doing a little research, I found out that this could be the perfect system for my needs. With the Social Story Sales method, I was able to create a profile and start getting clients quickly!
The Social Story Selling System: A Step-By-Step Guide
The social story selling system is a process of creating, sharing, and selling stories that are designed to be read by a specific target audience on social platforms. The system was created by social media expert Jon Loomer and is designed to help businesses and individuals better understand how to use social platforms to sell their products or services.
The Next Frontier of Sales Development: Social Selling and Storytelling
The solution to all of our problems is branding.
By “branding,” I’m referring to content marketing efforts.
Perspectives. Explanations.
Education and training.
No matter what you call them, they’re all working towards the same goal — building a trustworthy, powerful brand.
Interruption-based sales techniques are still effective.
I’ve run sales teams for years that have been able to set up 1000+ meetings for sales reps. And, yes, it works. Despite what you may have heard, cold-calling is not dead.
Nor is “cold” emailing. I’m simply referring to new strategies and tactics.
This is a way to increase your monthly sales by 15-30% and protect yourself against prospects’ attempts to block you.
You can programmatically show an ad offering a free whitepaper, but you cannot automatically interpret that paper’s advice and put it into the context of a particular buyer’s role at a company. You cannot help the buyer know when is a good time for them to read that paper, and you also cannot give them confidence in who on their team is best suited to spearhead that initiative.
That requires a personal touch.
Salespeople are finding it harder and harder to reach their targets, as more and more of your prospects are avoiding their calls and emails.
With spam filters getting better and cell phone caller ID, people are able to screen out unwanted calls and emails. This has resulted in lower open and response rates.
This makes me really nervous about the future of selling.
What should we do about this problem?
The answer to the question of declining sales conversation rates can be found by looking at the root causes: automation and saturation. By understanding these issues, we can begin to address them and find ways to improve sales conversation rates.
It has never been easier to blast out emails to thousands of contacts at once. And, with today’s technology, you can fake your area code so that it looks like you’re local.
The problem is that, as consumers, we know that, and we’ve become smarter as a result. We need to do the same.
Automation can now do many things that were once only done by humans. Now we need to ask ourselves, What tasks are still better left to humans?
This is the next step in the evolution of a sales team — skills beyond automation and engagement on a more humane, personal, and human level.
In today’s article, we’ll discuss how you can use social media to humanize your sales process.
I’ll explain how I see sales development evolving in the future, and give you some tips on how to stay ahead of the curve.
We’re going to cover:
How Can We Move to Storytelling-led Sales Development?
Humans aren’t as interested in numbers as they are in a story. And that’s because we’re naturally drawn to narratives.
But I’m a sucker for a good story: it’s biological.
By educating your prospects, you help them see themselves as the heroes of their own journeys. YOU are not the savior, they are.
While storytelling for sales is an immensely useful tool, here are some quick tips to get you started.
7 Tips for Using Stories in Your Selling
These rules are taken from a 22-point list from PIXAR, the production company behind Toy Story, Finding Nemo, and Monsters Inc. As you read these, think about how they apply to your day-to-day sales activities.
How can we implement this right away?
Here are some concrete tactics you can implement right now:
How to use the Social Story Sales system
Here’s how you can direct your callers to the right place.
Focus on your strongest offers. Pick one that’s proven to convert well.
If you want to sell with the social story system, then it’s best to stick with high-ticket items. These are better sold to customers through Instagram direct messages, so ignore any $10 offers that seem to make sense for the Swipe Up Feature. In almost all cases, these just won’t convert as well as $300 courses or $5,000 workshops.
Next, focus your attention on your Instagram profile. Follow the steps above, provide valuable content to your audience, and then lead with a strong call to action.
Finally, don’t change up your offers. Stick with one promotion for a couple of days.
Don’t just post one story for 5 days and then switch to promoting something else. Instead, think of each of your weekly posts as its own email campaign.
Of course, don’t get distracted by shiny new objects.
Keep making the same offers from new angles. Don’t get hung up on one approach. You’ll make more sales and find more success if you focus on different strategies.
Keep your videos short and to the point. Every minute, make a short video that speaks to the thoughts going on in your customer’s head.
Always add value. End with a clear and concise call to action.
It’s the closest thing to an in-person sales meeting, which is why Instagram growth strategies are a game-changer for business.
Conclusion
The Social Story Selling System is a great way to start making money on social media platforms. With this program, you can develop a profile and start getting results quickly! If you’re looking to get started using this system, then this post is for you!
Need Help Automating Your Sales Prospecting Process?
LeadFuze gives you all the data you need to find ideal leads, including full contact information.
Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:
- A company in the Financial Services or Banking industry
- Who have more than 10 employees
- That spend money on Adwords
- Who use Hubspot
- Who currently have job openings for marketing help
- With the role of HR Manager
- That has only been in this role for less than 1 year
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