Signature Sales and Marketing: Use Signatures to Generate Business

In a recent survey, HubSpot found that 75% of companies say closing deals is their top priority. However, 30% of salespeople said it’s getting harder to close these opportunities.

The most important thing to be successful in sales is to prepare and execute well. Tools help you become a trusted resource for prospects.

Signature sales and marketing is a proven tool, and sales email signatures are an easy way to start making it work for you. Email signatures can help your close rate today.

How Big is Email, Really?

It’s easy to forget that each message in your inbox is a valuable opportunity for you and your business. Email signatures offer the perfect way to boost sales conversions at little cost, but most brands don’t optimize their email signatures.

How Can You Use Sales Email Signatures?

Forward-thinking sales leaders know how to maximize the white space at the end of your email with interesting, informative, and valuable information. Most people have a simple “regards” or “thank you for contacting us.” These are nice but don’t do much for promoting yourself.
Essentially, signature sales and marketing is a way to turn your business email into a lead generation machine. Here are five strategies that salespeople can use with their emails: 

1. Include the company website to generate traffic and leads; 
2. Use links or calls-to-action so customers will contact you directly on social media channels like LinkedIn for example; 
3. Create an enticing headline that grabs attention while also providing added value content such as helpful tips and advice etc.; 
4. Add testimonials from satisfied clients who have worked with you previously 
5. Mention any discounts or promotions currently available.”

#1 – Pair Your Work Calendar and Sales Manager Email Signature

A good salesperson should always be available to their customers. You can make it easier for people who want to reach out by adding your contact information in different places, like at the bottom of emails or on your office hours.

#2 – Promote Online and Live Events with the best sales email signature

Email signatures are a perfect place to promote your company’s events, including links for registration and discounted tickets. This can help existing customers understand the product better with training videos.

#3 – Educate 

It’s important to find out where the prospect is in their decision-making process before trying to sell them anything. You can do this by sending links, videos, and ebooks when they first contact you.

#4 – Let Your Customers  Talk

According to Marketing Charts, in the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. Linking to a case study or customer review can be a great way to build credibility with potential customers. After all, they know your product and what it’s like working with your team. Statistics on online reviews show that 92% of B2B buyers are more likely to purchase after reading a trusted review. Your email signature is a great place to include a CTA in your product’s reviews when emailing prospects. Your signature could consist of a quick review quote, show an overall rating based on reviews, or link to your studies. #5 – Provide General Company Updates

Email signatures are a great way to promote your company’s news and offer more personalized information. For example, if you’re launching a new product, including the announcement in an email signature with links to resources for more info.

If you want to increase your email close rates, adding phone numbers and social media profiles is a good idea. But it’s also easy to do it wrong. For example, when I say make it easy for prospects and customers to get in touch with you, that doesn’t mean listing every possible number or profile they could contact me at (, and no, they don’t need my old out-of-date social media). It can be valuable real estate, so use it wisely.

What’s stopping you?

Email signatures are a great way to promote your brand, communicate the value of what you do, and learn about potential sales opportunities. A few small changes can dramatically increase conversion rates.

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

• A company in the Financial Services or Banking industry
• Who have more than 10 employees
• That spend money on Adwords
• Who use Hubspot
• Who currently have job openings for marketing help
• With the role of HR Manager
• That has only been in this role for less than 1 year