Exemplary Sales Pitch Examples
Studying successful sales pitches is an important part of crafting your own because it allows you to understand what works and what doesn’t. Let’s explore more sales pitch examples.
It’s difficult to motivate people in sales because the number of quotas exceeded is declining.
In a recent report, Marc Wayshak found that only 24% of 400 surveyed reps exceeded their quota last year. And 61% percent of salespeople find it more difficult to sell now than they did five years ago.
Prospects are expecting the best sales pitch to be highly personalized, but with the rise of automation tools, it can seem like an impossible task. A good sales pitch is more about numbers than ever before and many companies have a set of best practices they believe make up successful sales strategies.
While research has shown no consensus on what constitutes best practices, here are certain principles that make for an effective sales pitch.
These are the 7 winning best sales pitch examples and what made them successful.
- Reference past conversations
- Begin with a question to engage the listener
- Keep it short
- It is important to highlight the benefits of a product, not just its features
- Base your pitch on data
- Tell a story
- To keep it short and conversational
Need Help Automating Your Sales Prospecting Process?
LeadFuze gives you all the data you need to find ideal leads, including full contact information.
Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:
- A company in the Financial Services or Banking industry
- Who have more than 10 employees
- That spend money on Adwords
- Who use Hubspot
- Who currently have job openings for marketing help
- With the role of HR Manager
- That has only been in this role for less than 1 year
What Is a Good Sales Pitch?
Good sales pitch examples are well-crafted, packaged in presentations that have been tailored to the needs of one prospect. Typically, you have less than two minutes to convince them how your business will benefit their life and career. In some contexts, it can also be called an elevator pitch because, with tight time constraints, there’s not much time to persuade someone.
In this tech-driven world, people’s attention span is ever-shrinking and salespeople no longer have the luxury of an hour-long presentation geared towards selling a specific product or service. Basically, they know that their audience doesn’t have the whole day to listen.
You need to find other ways for them to take in your message and make it relevant.
The first few minutes of a conversation are crucial to your success. If you can quickly get the customer on board with what they need, then it will be much easier for them to say yes and make an order.
The sales pitch example for that is when you are selling a product, it is important to be able to dispel any misconceptions that the prospect may have about your product. This will give them confidence in their purchase and ensure they enjoy all of its benefits.
7 Perfect Sales Pitch Examples and Tips
Sales Pitch Example #1: Reference Past Conversations
The best way to start a perfect sales pitch is by building rapport with your prospect. You should have already done this, so use it!
When you first reach out to a prospect, it is crucial that they know you have done your research and understand their situation. Refer back to previous conversations or discovery questions if necessary in order for them to see that you are invested.
- What are you trying to accomplish?
- What strategies are you using to motivate your salespeople today?
- What are you doing to keep track of your goals?
It’s all about getting to know the customer. Start your sales pitch by outlining everything you’ve already learned about them and their problems.
Here’s one of the sales pitch examples slide:
This technique can also be used in presentations over the phone, email or LinkedIn.
Here is one of the email sales pitch examples that bring up a previous conversation:
Hi Sarah,
I loved your booth design! Thank you for meeting with me at Dreamforce on Tuesday.
I felt your pain when you mentioned that sometimes, proposals seem to just disappear. I have experienced this before at my last company.
DocSend is a startup that helps media companies track who has read their content and when. I can help you do the same.
It sounds like you’re struggling to prioritize deals, which is something I know a lot about. Can we talk more next week?
Lisa
Sales Pitch Example #2 With a Question, Begin Your Elevator Pitch
When you ask a salesperson what they do, the majority will say something like this:
Greg, who works for ACME Corporation, designs and builds intricate devices that are used to catch coyotes.
It may be true that the prospect is not just motivated by money, but stating this fact does nothing to close a sale. The best salespeople are able to get prospects emotionally invested in their product or service.
The most successful sales pitch don’t start with a question about the customer, but instead, pose an open-ended question to engage in dialogue. This will not only encourage communicating with potential customers but can also be used to build trust and credibility.
Prospects might say yes to these questions:
- Do you like making money?
- You know-how…
- Are you passionate about what your company does?
- If so, we want to hear from you…
- Have you ever noticed…
- I’ll never forget when…
- Doesn’t it seem like…
Instead of pushing a prospect into agreeing with you, it is better to ask them what they think their problem might be. This will put the onus on them and create an opportunity for discussion.
Consider the following excerpt from Chris Westfall’s The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age:
Chris pitch sample in the video could be reversed by saying:
It’s not a surprise that you might be paying less than 19% in taxes.
Sales Pitch Example #3 Make it Short
Your first sales pitch to a prospect should not contain all of the information about your product or service. In fact, if you give them too much in one go, they will be overwhelmed and less likely to purchase from you.
If you’ve done a good job of identifying your prospect’s pain points and how they can be helped by what you have to offer, then the right pitch should be easy.
Schultz Photo School has a great example of an effective sales process.
“Parents often ask us for help taking pictures of their kids because they want them to look as cute and innocent as possible.”
This article does not discuss how to take better pictures but instead identifies the target audience and claims that they have found a solution for their problem. Yes, this is an extreme example, but it shows how short pitches are much easier to understand. When your prospect understands you quickly, they will be more willing to have a conversation with you.
Sales Pitch Example #4 Emphasize Benefits, Not Features
One of the most common things we hear is how to actually put it into action. Here’s one example from G2Crowd:
G2Crowd is a voice of the customer platform that allows users to review software and give feedback on their experience. G2Crowd provides first-hand user reviews instead of relying solely on industry analyst reports or opinions from customers who don’t use the product.
I like this pitch because it is short and makes the point that G2Crowd benefits users.
The representative could have mentioned that G2Crowd collects reviews from people who are currently using the software and can confirm whether they’re current users. He also explained how we would be able to compare competing products easily with their rating system.
It’s also important to realize that when you’re getting feedback from real users, the benefit is that it will be more relevant for prospects or customers. Focusing on this positive aspect can help make an otherwise difficult discussion easier.
Sales Pitch Example #5 Make your Pitch Data-driven
Your prospects are bombarded with claims from your competitors. If they have a bad experience, those will start to sound dubious.
Use data from reputable sources to back up your claims. For example, Tien Tzuo used this slide in his pitch for Zoura: a leading force behind the subscription economy.
Tzuo didn’t just tell his audience that the subscription economy is here to stay. He also introduced concrete data points and allowed them to draw their own conclusions.
Here is another example. Which would you rather hear?
Today, most people are working on a desktop computer. This means that content should be optimized for the screen size of desktops in order to provide an optimal experience.
Or
This means that most people are not looking at sales collateral on their phones.
The more specific data you have, the better. For example, I read that DocSends Sales Benchmarks Report said…
It is important to boil down exposition and focus on showing how your product addresses the problem, as this will give you a way of highlighting its prevalence and significance. This should then help in making it memorable for your prospect.
Sales Pitch Example #6 Do Storytelling
If you have more time to sell your product, or if it is in a presentation setting, create an anecdote that illustrates how the customer benefits from using your product.
When pitching your product, don’t give the full story of where you came from and how it was made. Instead, paint a picture for them about what they want to do with their life or business–you are there as an advisor who can help guide them.
This example is one of the most well-known, but it deserves more attention because it become a prototype for storytelling in pitch decks.
Andy Raskin, a storytelling pro who has conducted many studies on the subject of persuasive sales speech examples and sales presentations, shares his thoughts in this article. Here is what he had to say:
- The article starts with a big change that has taken place, and this will affect the audience.
- It names an enemy.
- It is a carrot that the company dangles in front of its employees what they will have if they deal with this change properly.
- This article discusses a few ingredients that will help employees reach their potential.
- It’s a great way to show that I’m not making this up.
Sales Pitch Example #7 Make it Conversational, Not Formal
It’s important to practice your elevator pitch, but you should be mindful of what the person might want. Just because somebody has asked about my work doesn’t mean they’re looking for a 10-minute lecture on every detail.
If you find that someone is showing interest in what your company does, give them a brief summary of the product or service. If they show further interest, continue talking.
The WOW, HOW, NOW framework is a way to make your organization more customer-centric. It goes like this:
- This is a great article!
- When you get a response like that, it’s your chance to elaborate on what they just heard and ask them if they’re interested in hearing more.
- I always make sure to emphasize the importance of company culture by providing incentives for employees who volunteer in our community. For example, I often offer additional vacation days or rewards like prizes and team-building activities.
Here is an example:
I help salespeople to be more observant of their environment.
One of my prospects was confused by the complex wording in our contract.
Me: I’ve been working with one customer to change how they prioritize deals based on the number of prospects that are engaged. For example, I’m trying to figure out a way for them to see which proposals have the most engagement and then do those first.”
Utilize Data to Ensure the Effectiveness of Your Pitch
When you are trying to sell something, there is a lot of subtle body language that can help indicate how interested the person on the other side really is.
In sales, it is important to identify the buyer’s needs and determine what they are looking for. For example, if a prospect asks about pricing or delivery dates then you know that they have interest in your product. Another indication of interest would be when prospects ask questions such as “How will this help us accomplish X?”
It’s not always easy to tell if your sales pitch is effective. Luckily, there are some tools that make it easier than ever before. Sales reps can use Gong.io or Chorus to analyze their sales calls and identify ways they could pitch more effectively.
DocSend has been helpful. For example, you can see which of your prospects have engaged with the documents you send over and prioritize those topics in later conversations.
Keep track of the flops and wins! Keep a spreadsheet to see which pitches work best, even if you’re just trying out new ideas.
Remember, a modern sales team should always be looking for data-driven results.
Need Help Automating Your Sales Prospecting Process?
LeadFuze gives you all the data you need to find ideal leads, including full contact information.
Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:
- A company in the Financial Services or Banking industry
- Who have more than 10 employees
- That spend money on Adwords
- Who use Hubspot
- Who currently have job openings for marketing help
- With the role of HR Manager
- That has only been in this role for less than 1 year