With today’s advancements in technology, we are constantly looking for ways to keep up and stay on top, and one of them is LinkedIn Lead Generation.
Take social media for example, be it for personal interests or career development, it has proven to be an indispensable tool for everyone.
Digital marketers are looking into in-demand platforms to showcase their content.
Many businesses thrive with social media because of the billions of people using it and the success rates are through the roof.
The popularity of our favorite social media platforms and the surge of new ones have been overwhelming.
One social media platform that focuses on career and development.
LinkedIn lead generation can really kick start the evolution of your business or company because of the professionals, groups, companies and corporations that the platform houses.
So let’s start with the basics, shall we?
What is LinkedIn?
(Image Source: LinkedIn)
LinkedIn is a platform for professional networking.
It is where you can connect with other professionals, get job opportunities, check out companies, and so on.
Where Instagram is for photos, and Twitter is for voicing out your thoughts, LinkedIn is used for showcasing your professional side. Pretty cool, right?
All users can show a collection of their skills, work experiences, and whatever it is that’s needed for a job interview. think of it as an online resume!
If you’re looking for a push in the right direction, an elevation in your career, or an opportunity to grow your business, then you’ve come to the right place.
An entire reservoir of people with various professional backgrounds, business owners, job seekers and even students make up this platform.
It helps you tap into the network of connections that might just land you the right spot in the industry you aim to be in.
LinkedIn has, without a doubt, revolutionized the way we seek out jobs and other career opportunities.
Why Should I Use LinkedIn Lead Generation for My Business?
Well, if you’re looking to reach new heights from a professional standpoint, this is the pool you’ll want to dive into.
LinkedIn is the biggest platform to cater to business professionals.
It is a powerful tool that helps you segregate potential leads with the use of filters like regions, industries, positions, work experience, level of experience and skills.
Simply put, we can divide these professionals into two sections: professionals who are seeking work and solutions and professionals who are offering them.
Whichever category you fall under, you’re bound to find what you’re looking for on LinkedIn.
As of November 2020, LinkedIn has climbed the ladder exponentially, with over 722 million members globally.
As of November 2020, LinkedIn has climbed the ladder exponentially, with over 722 million members globally Share on X
(Image Source: BusinessOfApps)
As we’re aware that there are billions of people using social media, we look to Facebook and Instagram to be the best in advertising.
And while there’s no question that they each have effective marketing platforms, 80% of B2B leads driven from social are all thanks to none other than LinkedIn.
To give you a glimpse at just how flexible LinkedIn can be, their filters can be tailored to fit your B2B needs.
(Image Source: LinkedIn)
With these filters, LinkedIn lead generation geared towards target audiences has never been easier.
How do I get started with LinkedIn?
Just like any other social media platforms, you’ll need to make an account. Seems easy, right?
Well it’s a little more complex than making an account on Facebook or Instagram.
In LinkedIn, you’re asked to include your past work experiences, skills, job positions, and job descriptions.
Your profile sets the first impression for employers, individual and group prospects or companies that might be looking for what you have to offer.
As an individual, your chief goal is to build up a profile that showcases your skills and abilities.
Optimize your profile to show updated views of what you are capable of, where you’ve worked, what you did, and the like.
If you are a brand, company or corporation, it’s important to define what you can do for others.
Explain how you or your company can provide solutions, and why people would want to connect with you.
Showcase your projects to highlight your work ethic and skill set, this will be accessible to anyone who happens to stumble upon your profile.
Try to spice it up by using keywords that will boost your profile. This will help you gain visibility whenever people search for individuals or companies.
Polish your LinkedIn profile to make sure that it shows the best of your abilities.
Once you’ve optimized your profile to be the best it can possibly be, then you’re ready to build your network.
Your network will consist of people you’ve worked for, people you’ve worked with, and people you will be connecting with.
How Do I Gain Connections Through LinkedIn for Lead Generation?
An optimized profile can only do so much! Sure, it’s impressive, but there’s more to it.
LinkedIn is also a platform that makes it possible to share content, so you’ll want to take advantage of it in every way you can.
A lot of users sincerely take note of content in LinkedIn because it’s job related and that’s the reason why we’re all there.
Blog posts and articles, projects, presentations, campaigns, links, videos and even e-books can help you grow your impressions and engagements.
Diversify the kind of content you put out to cater to the needs of all different kinds people.
Stray away from mediocre and repetitive posts, and make sure that yours is original, informative, relatable and intriguing.
Apart from this, put out fresh new content that is not only attractive and inviting, but also practical and relatable.
Do this regularly so a lot of people can see it and connect with you. It’s letting getting a new follower or a new friend request. The best connection requests are when they’re from LinkedIn.
Consistency is the key to establishing a reputation that shows you are reliable, which in turn will help you become their first option.
You can also consider promoting your posts across other social media platforms, or post introductions that will redirect them to LinkedIn.
The LinkedIn algorithm changes from time-to-time, so make sure to figure out a schedule that will work for you.
If these people are interested, you’ll want to nurture a trusting relationship with them.
Invite professionals into your network of connections, accept connections from different people, you never know who’s going to be helping you out.
You’ll see more engagements this way, eventually leading to generating prospects and later on leads.
(Image Source: from stories)
Use LinkedIn Advertising
Is your content not reaching enough connections?
LinkedIn offers options for advertising that focuses on specifically targeted and audiences.
A premium or business account offers more than just your average exposure.
LinkedIn’s Sales Navigator features InMail messages, which are customized emails and conversations with prospective leads.
Tailored lead recommendations optimize your searches to help you find qualified leads.
They also offer list creations containing accounts that may be in the same area or industry you’re looking for.
Customized suggestions also help you reach the right people and even keep tabs on them.
For individuals who want to tap into this resource you can check it out here.
This service includes a ton of features to help you boost your business such as:
- 20 InMail messages per month
- Advanced lead and company search
- Lead and account recommendations
- Custom lists
- Prospect and company news alerts
And many more.
Use LinkedIn Recruiter
LinkedIn recruiter is an add-on that helps you find the right prospects to engage with.
Its advanced and easily customizable filters help find the prospects and talents that you’re really looking for.
Suggestions based on the locations, skill sets and titles that you’re looking for will make it easy to reach your target audience.
75% of recruiters claim they were more successful in reeling in talents and other prospects using LinkedIn Recruiter.
75% of recruiters claim they were more successful in reeling in talents and other prospects Share on XLinkedIn’s advertising and recruiting options offer a lot, but it definitely comes with a steep price.
Its pricing starts at $8,999 per year for an annual plan (roughly $750 per month), or you can opt to pay monthly at $825.
This advanced tool offers organizing the data you’ve collected, getting in touch with contacts and prospects and offers an additional 150 InMails monthly and advanced search options.
LinkedIn also offers Recruiter Lite which is priced at a lower $2,399 per year.
It offers an additional 30 InMails per month per user and a scaled-down search parameter.
There are lots possibilities and options with LinkedIn recruiter. Make sure to utilize them.
Luckily, we’ve got you covered.
LinkedIn offers an extensive service of lead generation tools to help you navigate the marketing world.
But will all it still has its limitations.
LinkedIn offers you powerful tools like InMail messaging, which helps you reach prospects that may not be connected to you.
The only problem is that they don’t go outside of LinkedIn.
While LinkedIn is a powerful tool, it’s helpful to explore other options as well so you could have the best of both worlds.
We can provide that. We provide services that would be a big help to your business strategy.
While LinkedIn is the expert in dealing with businesses and professionals, sadly it’s limited to their platform only.
Which is why we’re offering you an additional resource.
LeadFuze has a proven record of successful lead generation over the past years and continues to go over its limits.
We offer different types of services that caters to different type of people and businesses.
We understand that everyone doesn’t work the same way, and so we’ve come up with services to which you can use efficiently.
Here are some of our services:
Market Based Search
Basically what we do here is look for leads based on their profile; their location, age, roles, education, and more.
You can narrow your searches down to specifics if you need to or if you don’t need leads that are from a specific group, you can do that too.
You can check out a quick demo on this tool here. Here, you can have a more in depth understanding of market based search.
Account Based Search
Account based is when you’re looking for a specific company or number of people based on the very specifics like where they work, what position they’re in, what their ranks are.
Again, same with market based search, you can narrow your searches down to specifics if you need to or if you don’t need leads that are from a specific group, you can do that too.
Check out how to use our account based search here.
Using a third-party app: Dux-Soup
(Photo from Dux-Soup)
In the event that you do decide to come our way and use our tools, (in which case, thank you very much), you’re probably thinking… now what?
Earlier we touched on being able to use an external outreach lead generation tool.
Dux-Soup is another lead generation tool that automates and integrates the connections and prospects on to LinkedIn.
It acts as a bridge between prospects and companies using all the benefits that LinkedIn offers.
A wide reach will generate a lot of prospects on LinkedIn.
Using LeadFuze will help you come up with a number of leads you’d like to generate per day.
The Dux-Soup automation makes it feel all the more personal, as it interacts as a real user would.
Here’s what the process looks like:
- Set up your search in LeadFuze for your ideal customers you’d like to contact.
- Have Fuzebot find the number of leads per day you’d like sent to Dux-Soup Turbo.
- Set up Dux-Soup Turbo to automatically reach out to the leads on LinkedIn.
- Wait and see which leads interact with your LinkedIn messaging funnel.
We discuss this more in-depth here.
It actually makes your task just about ten times easier.
Using tools like these really helps you find the best-qualified leads for your business because it relies on which of them really interact with what you put out.
To sum things up…
LinkedIn lead generation has become a key component to how businesses gain professional customers and clients.
It’s a great platform to connect with people who can help you get up that ladder.
More often than not, business owners look to the wrong platforms for results and we can’t blame them because there indeed are a lot of options but we need to pick the best one.
LinkedIn is a great platform to generate serious leads from a professional standpoint.
You have this unlimited access to a reservoir of individuals, groups, companies and corporations — all potential prospects!
This is where you’ll want to start with lead generation, instead of setting unrealistic expectations on other platforms and ending up disappointed.
Lucky for everyone looking for some lead gen solutions, LinkedIn not only offers you a boundless list of connections and networks.
It also offers extra services to boost your reach towards advertising, sales and recruitment.
With these tools, you are able to connect with prospects even if they may not exactly be connected to you just yet.
Users are able to customize their leads based on what you’re looking for, using the advanced filters that LinkedIn has on their platform.
Narrowing down results by location, title, skill sets, capabilities, work background, and even educational attainment makes it easier to generate qualified leads.
LinkedIn’s premium extensions, such as their Sales Navigator and Recruiter definitely helps users increase the pipeline, generate leads, close deals and garner conversions.