What is Meant By Visual Marketing?
Visual marketing is the use of multimedia like images, videos, memes, and infographics to promote your brand and communicate with your target audience.
Effective visual marketing helps you make a positive impression on a prospect or lead faster than you can ever do with text-based information. That’s because people process visual information a lot faster – 60,000 times faster than text.
How effective is visual marketing?
Judging by the amount of time people are spending on Youtube, Instagram, and TikTok, it’s not an exaggeration to say that consumers are bingeing on visual content. This means that marketers who invest in high-quality visual content can capture the attention of their audiences.
Hubspot reports that people watched 12.2 billion minutes of video in 2020, which is more than 23K years’ worth of content. And not just video, the demand for all kinds of visual content has skyrocketed in recent years.
Research shows that articles with visuals get 94 percent more views, which indicates that visuals improve the reading experience for those that still prefer to consume their information in text format.
As an entrepreneur or a marketer, you can take your lead generation process to a whole new level by using visual content in your marketing strategy.
Listed below are 8 effective ways in which you can use visual marketing for lead generation.
Let’s get right to it.
8 Visual Marketing Techniques to Amplify Your Lead Generation
For visual marketing, you can create content like infographics, memes, and stories, host live events, and create online courses. As this segment of marketing is constantly evolving, knowing how to use visual content effectively is extremely important.
Below we discuss 8 creative ways to present information visually and boost your lead generation efforts.
1 Leverage the power of videos
The Hubspot study cited above says that video is the most preferred content type for marketers as the demand for engaging videos is surging on the internet.
Image Source – Hubspot
A well-designed video will inform and engage the audience but also nudge them to take action. You can make a video to educate your audience about your products, share product reviews, etc.
By sharing these videos on your website, social media pages, and emails, you can leverage the benefits of visual marketing for lead generation.
2 Invest in infographics
Creating and distributing infographics is one of the best ways to use visual marketing for lead generation.
Infographics are the best option for providing tons of information in an easy-to-grasp format. As they provide valuable information in a crisp and organized manner, it is retained for a longer period of time. Infographics are the best option for providing tons of information in an easy-to-grasp format. As they provide valuable information in a crisp and organized manner, it is retained for a longer period of time, making the selection of infographic sizes crucial for optimal communication.
You need not create infographics from scratch and can use templates that are easily available online. You can also create infographics with tools like Desygner or Canva. Here’s an example of an infographic template by Canva.
Image Source – Canva
Choose the topics of your infographic carefully and ensure that it’s relevant to your niche.
If you are a marketing expert, for example, you can create one on how to whitelist influencers for an influencer marketing campaign or how to create paid ads.
Add a CTA at the end of your infographic, asking potential leads to get in touch with you and grow together.
3Create engaging visual content for social media
Social media channels have grown beyond being just a means of connecting with your favorite people. As a brand, you can use social media to gain more online visibility, build awareness, generate revenue via social selling, and build relationships with potential and existing customers.
Visual content can help you achieve all these goals with enhanced efficiency. Go beyond ordinary image-based posts and experiment with behind-the-scenes posts, stories, reels, carousel posts, contests, and special offers.
Let every kind of visual content you create for social media redirect traffic toward your website and generate more leads for you.
4 Create an Email Course
Do you have something worthy to teach?
Then go ahead and turn that material into an email course. The idea is to create a course with a certain number of chapters and deliver each chapter after a certain interval via email.
Your course could be about makeup tutorials, how to use a popular tool, fitness hacks, or anything related to your industry. Just be sure that these lessons will add value to your audience.
Such courses help keep your subscribers engaged and get them excited about the next lesson. This is a perfect example of using visual marketing for lead generation effectively.
5 Make your newsletter more attractive
Do you wish to build a rapport with your audiences and turn some of these people into actual leads?
Then you should invest your time and resources in creating an impressive newsletter. It is an effective way to showcase what your brand is up to, your new launches, special offers, social welfare activities, and so on.
All these things make your company more humane, help connect well with your audience, and can endear your brand to new prospects. This newsletter also is a great example of utilizing visual marketing for lead generation.
6 Conduct a webinar
When we talk about using visual marketing for lead generation, hosting a webinar is a great option. You can choose a topic that may interest your target audience and share your expertise on the same.
As people register for the event, you can easily generate more leads for your business. You can also get templates and guides online to help you create engaging webinars. Here’s one from Canva.
Image Source – Canva
The points that you touch upon can later be turned into infographics or visual presentations that can be further utilized to strengthen your lead generation efforts.
7Use memes to drive engagement
Can memes really be useful in generating leads?
Well, yes they can. They are funny, quirky, and share-worthy. Interesting memes can immediately grab your audience’s attention and often make people stop and think.
As a visual marketing element, memes can also be used effectively in social media posts, newsletters, and email campaigns to grab the attention of your target audience and encourage them to take an action.
8 Enrich your blog with visuals
If you want to generate more leads, a text-heavy blog post just won’t make the cut. You need to make your blog posts more engaging by adding relevant images, charts, infographics, memes, and videos.
Including visual content makes a blog richer and more engaging. Colors and illustrations not only keep the reader interested till the end but also enhance retention.
By adding the right CTA at the end of each blog post, you can ensure that new leads are constantly coming your way.
Ready to Harness Visual Marketing for Lead Generation?
I’ve touched upon some of the easiest ways to use visual marketing for lead generation for your business. You have to come up with creative lead generation techniques if you wish to make an impact.
The 8 visual marketing techniques we have shared and how we have proposed to use them are a good place to start.
Certainly, using visual marketing for lead generation is the way forward for marketers to attain a high ROI. Go ahead and discover what type of visual content works best for your business.