GDPR for Marketers Training: A Comprehensive Guide

As a marketer, it’s important to be up-to-date with the latest GDPR training so you can comply with the new regulations. I remember when the 1995 EU Data Protection Directive came into effect and how much work we had to do to ensure our marketing practices were compliant. The GDPR is a whole new level of data protection and it’s essential that we understand what it entails.

gdpr for marketers training Explained

The General Data Protection Regulation (GDPR) is a new EU data protection law that came into effect on May 25, 2018. The GDPR replaces the 1995 EU Data Protection Directive.

It strengthens EU data protection rules by giving individuals more control over their personal data, and establishing new rights for individuals.GDPR for Marketers Training will teach you everything you need to know about the GDPR and how it affects marketing.

You will learn about the new rights that individuals have under the GDPR, how to comply with the GDPR when marketing to EU citizens, and the penalties for non-compliance.

What is GDPR? How does it apply to Marketing and Sales?

GDPR is a set of regulations that control how companies and organisations use people’s data. It gives individuals more power over their own information.

The GDPR imposes strict requirements on the handling, documentation and transparency of data, as well as user consent. Training in GDPR compliance is mandatory for all organisations.

Click here to get the free guide from our friends at Seer Interactive on the General Data Protection Regulation.

Marketing is all about using user data to your advantage.

Personalised data and other forms of data are used to make marketing more effective and to improve the overall experience of customers.

The General Data Protection Regulation (GDPR) is a European law that went into effect on May 25, 2018.

How does this European data privacy regulation affect your marketing? Do you need any training?

We know you have all these questions. And we’ll answer them all.

But, first, let’s define what the GDPR is.

How to Ensure GDPR Compliance When Marketing

The General Data Protection Regulation (GDPR) is a set of regulations that member states of the European Union must implement in order to protect the privacy of digital data. The regulation is also known as EU Regulation 2016679.As a marketer, it is important to be aware of the GDPR and take steps to ensure compliance. This includes making appropriate disclosures to data subjects via privacy notices, informing them of their right to object to data processing, and obtaining clear and unambiguous consent for any marketing activity. Additionally, marketers should have a process in place for when data subjects change their mind and withdraw consent, as well as a process for notification in the event of a data breach. Finally, marketers should only use ‘clean’ data lists from approved and trusted suppliers, and take measures to ensure that data is stored securely.

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If you have the name and number of a lead on file, or their email address identifies them (i.e. initials.lastname@company.com), then the GDPR does apply.When marketing to individuals or businesses, it is important to ensure compliance with the GDPR by only processing personal data that can be used to identify an individual. This includes, but is not limited to, names, numbers, and email addresses.

If you have the contact information of a prospect, such as their name and number, or their email, then the GDPR does apply to you.

If you have the name and number of a lead on file, or their email address identifies them (i.e. initials.lastname@company.com), then the GDPR does apply. Even business cards fall under GDPR if you file them and obviously if they are added to a database. In practice, those involved in business marketing can fall back on ‘legitimate interests’ as their justification. But remember that this must be ‘real and not too vague’.

But remember that this should be ‘realistic and not too broad’.

Make sure that your target audience is well-defined and that you have a clear understanding of what they do. indiscriminately contacting people without this knowledge is likely to result in little success.

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7 Principles To Keep in Mind:

Here are 7 tips to keep in mind for complying with the General Data Protection Regulation (GDPR).

The GDPR can be a little daunting for the sales and marketing department. But if you keep these seven key principles in mind, you’ll be on the right track:1. Consent before collection and processing of data2. Purpose limitation3. Securing data4. Accuracy5. Data minimisation6. Accountability7. Fairness and transparency

Although it may be difficult, compliance with GDPR is not impossible. Training in GDPR for marketing and sales can help you to become compliant with GDPR. Non-compliance with GDPR can not only damage your reputation, but also your profits.

1. Being non-compliant with GDPR can damage your reputation.2. Not being compliant with GDPR can also lead to financial losses.

For example, UK carrier, Flybe, was fined over $70,000 for sending out more than 3.3 million unsolicited commercial email (UCE) to customers who had previously opted out of receiving such messages.

The GDPR training for sales and marketing can give you a huge edge. You can also download the Seers free of cost guide for marketing in accordance with GDPR. This will help ensure that your organisation is compliant with data protection laws and avoid any potential fines.

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Any company engaged in online marketing, be it email, PPC, or social media marketing, should be mindful of the need to ensure compliance with data privacy laws.

The repercussions of not complying with GDPR could be disastrous, and the legal consequences are something no brand or supplier wants to deal with.

Businesses in various sectors are still struggling to understand the challenges of complying with (and understanding) the rules and regulations of (and for) the (EU) General Data Protection Regulation (GDPR) and (European) (Electronic Communications) (e-Privacy) Directive.

1. Understand the new GDPR and ePrivacy laws and how they may affect your digital marketing strategy.2. Be aware of the potential challenges your organisation may face when complying with these regulations.3. Take steps to ensure compliance with GDPR and ePrivacy rules, in order to reduce risks associated with non-compliance.

Conclusion

As a marketer, the best way to ensure you are compliant with GDPR is to undergo training. There are many online and offline resources available that can help you understand the new regulations. By taking the time to learn about GDPR, you can protect your company from potential fines and penalties.

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