Sales and Lead Generation Content

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

It’s no doubt that LinkedIn is useful in both the recruiting and sales process. LinkedIn’s “Sales Navigator” is LinkedIn’s tool for individuals and B2B sales …

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a …

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …

The business universe has become so overwhelming that it requires a lot of work and investments just to reach the targeted prospects and present them …

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …

Many traditional sales techniques that have worked in the past are turning out to be ineffective due to technology taking over the process. No need …

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do …

How much is enough? When it comes to sales leads and prospects, the answer is: you can never have enough. Growing and expanding your business …

On May 3rd 2019, it will be the end of an era. Data.com, which started by the name of Jigsaw — will be shutting down …

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social …

What does it take to close a sales deal? Better yet, what does it take to retain a customer for the long haul? It’s really …

Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. …

After introducing its Panda algorithm update, Google encouraged webmasters to focus on its quality and value from a user’s perspective. Thus, long-form content came into …

What is Peer to Peer Marketing (P2P) Peer to peer marketing is the idea that you can help drive your sales by leveraging the power …

We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer …

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …

How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …

Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

Following these email signature examples and strategies can lead to more positive responses from your email sends. Having a professional email signature is kind of …

Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name over and over again. So, …