Sales and Lead Generation Content

Custom Lead Audiences in Sales Simply put, a custom lead audience are a particular set of leads sectioned off by certain criteria about either the …

Recruiters (aka recruiting coordinators) have a tough job. Applicants are often plentiful to just about any job. But there are some roles that need specific …

And if you’re trying to introduce new software (and implement it) at your company — you really need to sell it. Too many leaders: See …

How Many Calls Should a Recruiter Make a Day? The call data is intriguing, to say the least. There is no consensus on how many …

What is Video Lead Generation? Video lead generation is the use of videos to attract people and gather contact information from those who may be …

Account-based marketing is a growing phenomenon, and it involves combining sales and marketing to generate and convert high-quality leads. Something I’ve noticed when learning about …

What is Lead Generation Before diving directly into what local lead generation is, it would be good to know the meaning of lead generation itself.  …

It’s because you’re trying to sell TOO HARD. I know this sounds absolutely crazy… But the paradox is that the MORE you try to sell, …

For instance, if you’re looking to hire people for your sales team , you know you want sales-savvy, qualified candidates from the get-go, people who’ll …

Why Leaving Strong Voicemails is Beneficial for Sales Prospecting As many as 97 percent of sales cold calls go to voicemail. But that’s not necessarily …

What Are the Qualities of a Good Salesman? If we want to get better, we need to start off by knowing what better looks like. …

The consumption of social media has crossed 4.5 billion at the start of 2020. This means more than 60% of the world population is already …

Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with …

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

Gone are the days where you could simply buy traffic for pennies and expect sales to start coming in. Many of those “methods” were never …

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

What Is A Gatekeeper In Business? A gatekeeper in business is any person who controls access between one point and another. They decide who gains …

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction …

If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …

The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …

The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. …

Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time …

In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy …

Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes.   But let’s …