So, what are the best lead generation websites for contractors?
For big projects such as construction, an overnight decision is out of the question.
For big projects such as construction, an overnight decision is out of the question.
Thus, construction businesses need the help of the best lead generation websites. Its for contractors to find fresh leads and turn them into paying clients.
Clients have to ensure that the person they hire can deliver good results at a fair cost.
That’s the reason why contractor lead generation strategies are important.
Some of the websites featured in this post even allow you to build trust among your target market with their review system and what not.
Every business in any industry is wishing that quality leads would fall out of the sky.
Unfortunately, it won’t be that easy.
Like any other way of running a business, there are tricks that makes a contractor’s life easier.
One of the best ways to streamline your lead funnel is by making sure that you’re listed on the right sites.
Getting listed on the best lead generation websites for contractors take some time.
If you want to increase inbound sales activity, your business must be active.
What are Some of the Best Lead Generation Companies for Contractors?
If you’ve been in the construction industry before, then you must have heard of these websites.
Some good examples are LeadFuze, Home Advisor, Angie’s List, and Houzz.
By listing your business on these sites, there’s a better chance of increasing leads.
Importance of Finding the Best Lead Generation Websites for Contractors
Some businesses like e-commerce stores finish their transactions without continuous communication.
But when it comes to renovation or building contractors, it’s a different story.
The contractors must gain the property owner’s trust and assure them that they can meet their needs.
Also, the company must prove that they’re reliable in finishing the project with the given budget.
What makes it complicated is competition for your target market.
It means you have to do everything to make your potential clients see that you’re worth getting in touch with.
With that said, there must be a perfect balance between generic messages and hard sales pitch.
If you overdo either of these, you may end up not gaining new clients at all.
Lead generation for contractors is important. It allows you to focus only on qualified leads to save time and effort.
Also, it can help your leads learn more about your company.
When your target market is aware of your business, they will have an interest in hiring you.
Lead Generation vs. Marketing for Contractors
Many are still confused between differences and similarities of lead generation and marketing.
Some think that each is a different concept than the other.
But the truth is, lead generation is a part of marketing.
In fact, you can even say that the marketing process relies on the idea of lead generation.
Here are the three stages in lead generation for contractors:
Stage #1 Awareness
It all starts with awareness.
Your target market won’t consider hiring you if they don’t know you in the first place.
Once you make yourself known, they will ask for more information about your services.
If they’re potential clients, nothing can stop them from staying in touch with your company.
Some may even sign up for future services. They may even request for details about what your construction business has to offer.
Stage #2 Decision Making
Your leads are trying to decide whether they will hire your firm for the job or not.
Some may ask you for extra details while others may check out your social media and blog instead.
They may gather information from testimonials, past projects, and content as well.
Stage #3 Investing
This is where the decision to invest happens.
Take note that some of your leads may convert faster than the others.
They will start reaching out and asking you about what you can offer them.
For those who have the intent but are not sure yet, you can offer them a free estimate.
If your offer is compelling enough, you can get a new client and a new project for your firm.
As you can see, construction lead generation is not so different from marketing.
With a lead generation company, marketing to leads will be more efficient.
Factors to Consider in Choosing the Best Lead Generation Websites for Contractors
A lead generation company is significant for your construction business’ success.
But, there are several factors you have to consider. In choosing the right lead generation websites, chose the one that’s worth your time and money.
Before looking up “lead generation for contractors near me”, consider the following factors:
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The cost of joining or using the platform
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The time you need to spend on the website
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The type of leads the site attracts
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Whether the leads are being shared with other lead generation companies
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The platform’s reputation when it comes to lead generation
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The ability of the site to make you choose leads
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The testimonies of other contractors about the website
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The competition on the platform
By considering the above factors, you can take an in-depth look at a certain lead gen company.
This means you can drop those that don’t fit your needs and preferences.
That said, you are one step closer to finding the ideal lead generation website for your business.
Best Lead Generation Websites for Contractors
It can be challenging to find the best lead generation companies for contractors.
So, we’re here to help you make a knowledgeable choice.
No need to hit your favorite search engine and look for “construction lead generation near me”.
Here are 13 of the best construction lead generation companies:
LeadFuze is one of the leading tools on the internet.
It has various functions that provide successful lead generation.
One of which is the account based search. It is where lead generation is effortless. It works by creating a filter with specifics to locate leads easier.
With LeadFuze, lead generation for contractors is more successful with its qualified leads.
Finding Specific Accounts or Leads
LeadFuze allows you to find contact information for specific individuals or even find contact information for all employees at a company.
You can even upload an entire list of companies and find everyone within specific departments at those companies.
Have you ever wondered why your company doesn’t show up when you search for your industry on Google Maps?
The sole reason for this is because you haven’t set up your Google My Business account.
If you don’t have this yet, it’s about time to set it up.
Aside from it’s free to use, it even gives you the chance to showcase how good your firm and your team are.
Make sure you fill out your information accurately and completely.
You can also add a bunch of photos to give your target market an idea of who you are.
Once you’re all set, potential leads will find your business both on Google Maps and Google Search.
Google gets an average of 6.5 million visits every month–which is pretty good! This means you will get leads for free.
Houzz is one of the top lead generation companies for home improvements.
It’s where people go when they’re searching for ideas or searching for contractors to help with projects.
It allows you to create a business profile for free where you can showcase all your work.
Over 1.5 million professionals have listed their businesses on Houzz.
So if you’re not listed on this site, then you may be missing out on a great opportunity.
Chances are, your competitors are already listed here.
Another thing is that this is one of the go-to sites when it comes to residential lead generation.
Although you can access their features for free, you can try the Houzz pro+ profile with a monthly fee.
It’s a good investment as it increases your visibility and improves your ranking.
Advertising is also possible on Houzz. On average, this website gets 5.4 million visits every month.
Setting up a Home Advisor Pro account is free of charge.
With it, you can up your chances of getting more qualified leads.
This is where your target audience goes when they’re searching for a contractor based on their zip code.
It offers a huge marketplace with over 30 million users and it gains 2.7 million visits every month.
This lead generation website has a fee for membership and every lead they can generate.
Each lead on HomeAdvisor will cost you from $15 to $60.
This one is not as popular as the sites listed above.
But it’s a great site that helps your potential client connect with local contractors.
On BuildZoom, you can sign up for a free account and see who visits your profile page.
When one of your leads signs a contract with you, that will only be the time that you’ll pay for that lead.
In short, generating leads on this website is completely free.
BuildZoom also serves as a mediator between you and your possible client.
Compared to the other websites, this one receives less visits per month which are only 286,000 on average.
Porch is a little different from the websites listed above. It allows you to choose whether you want to pay as you go or subscribe to find and connect with leads.
What’s better is, it gives you control, ensuring that you get the best leads for your business.
On Porch, you don’t have to pay for every lead (unlike HomeAdvisor), instead, you’ll only have to pay for the leads you chose.
When it comes to traffic, it gets an average of 708,000 visits every month.
Some may think that Yelp is only good for getting restaurant reviews. But what they don’t know is it’s also one of the best contractor lead generation websites.
Yelp allows you to set up and claim your profile for free. So if you’re not listed on this site yet, it’s a great idea to do it as soon as you can.
It receives 30 million unique visitors per month which means a massive audience.
Almost everyone goes to Yelp for ideas of places with good reviews.
You can advertise your company on Yelp to increase your firm’s online visibility.
Although Google is in the lead, we can’t deny the fact that Bing generates huge amounts of traffic.
If you want an easy way to attract customers for your business, you can join this website’s local listings for free. There’s a big possibility that your competitors didn’t set up on Bing, so you can use that to your advantage.
Yes, sure, it’s not the top search engine but it still receives an average of 156.3 million visits every month. And that’s A LOT.
Let’s face it, social media is not the best lead generation websites for contractors. But with Facebook’s popularity, having an account is beneficial for your business.
You can share experiences, testimonies, or even successful projects. Social media can work wonders when it comes to spreading word of mouth about your company online.
What’s even better is it has the most advanced ad feature which makes it a good platform for generating leads.
Like Bing, it’s also a great place to start.
With almost a billion monthly users, deciding to submit your local Yahoo listing is a good idea.
But you may want to be extra careful as Yahoo tends to sign you up for a paid Yext account.
When that happens, they may be bothering you with all the sales pitch they will send your way.
If you want an updated listing without spending, follow a guide on how to fix a local Yahoo listing without paying for Yext.
Yahoo receives around 951.9 million visits every month.
Bark has over 20 million users and is operating on a paid business model. That means, its services are not for free.
Although account creation don’t have fees, you need to buy credits before you can contact a lead.
The money you spend won’t be wasted because Bark provides you with leads that match your preferences.
It will even compile the project details of each for you. All you have to do is choose which one you’ll submit a proposal to.
This is one of the construction lead generation companies in the US that has taken a different route. When a lead contacts your business, you will need to pay a fee. But of course, there are refund options available depending on circumstances.
Advertising is also possible on Thumbtack. Creating ads for your company increases your chances of visibility and lead generation.
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Your own website
By using your own site, make sure the leads you get aligns with the services you offer and your business in general.
Since you’re the website owner, you don’t have to compete with others for a similar lead.
When you decide to use your own marketing service, you can get leads that are seeking out the services you offer.
It’s like hitting the bull’s eye!
You can save yourself from the boring introduction where you have to explain where you got your target market’s information. If the lead came from your site, then they most likely know about you already.
5 Ways to Get More Leads Without Using the Best Lead Generation Websites for Contractors
Aside from making use of those contractor lead generation websites, you can also apply these lead generation strategies to obtain more leads.
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Craft Premium Content
Create freebies that offer your audience valuable information such as e-books and guides.
You can give them access to a free download on your site in exchange for their name and email address.
With this, you can get the contact details of potential clients while giving them information.
When your offer has been helpful for them, they will most likely remember your business.
It doesn’t matter if they don’t need your services at the moment, they will remember you once they do.
Through this, you can stand out from your competition. You can get more qualified leads because you have provided them useful information.
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Launch a Referral Program
People tend to trust their friends and family than marketing pitches. Thus, word of mouth is a great way to generate more leads for your construction business.
To encourage people to spread the word about your company, you can launch a referral program. Every time a satisfied client takes a lead your way, they should be rewarded.
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Optimize for Search
Search engine optimization (SEO) is a great strategy, especially when you pair it with PPC (Pay Per Click) advertising.
Through optimization, you can make your company’s website rank higher in search results.
As a result, more people will find and contact your firm—and become your loyal clients.
Since 75% of internet users don’t skip the first page of search results, it means it’s important to be on the top rank.
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Increase Online Presence on Social Media
Social media can help you connect with potential clients. Some popular platforms you can use are Pinterest, LinkedIn, Instagram, Twitter, and Facebook.
If you’re not sure which one to use, determine first where your target market usually is.
You would want to use a social media platform that your potential leads are on so you can connect with them.
On top of that, social media offers a lot of opportunities for contractors.
It allows you to post your business information such as operating hours, contact information, and location.
Listing your services is also possible. If you list your offers, people will know whether you provide the service they need. It’s also a great idea to include your website link.
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Run PPC Ads
Pay-per-click ads are one of the best ways in getting more leads for your construction firm.
If you have been on Google many times, you may have noticed the paid ads which are on top of the organic listings.
PPC works on a bidding system. You can choose the keywords that will trigger your ads then you can set a largest bid.
This is a great strategy for contractors as it can help you regulate your budget.
Conclusion
Finding the best lead generation websites for contractors is an important task for you to find more leads and sign more contracts.
There are several steps between a lead’s initial interest and finally closing a deal.
And it’s all up to you on how you’re going to get your potential clients through those steps.
It can help you gather qualified leads with your preferred job position, area, company, or industry.
It can make your search for legitimate leads extra convenient. All that you have to worry about is converting them to profitable clients.