Sales and Lead Generation Content

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

Following these email signature examples and strategies can lead to more positive responses from your email sends. Having a professional email signature is kind of …

Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name over and over again. So, …

Guest posting can lead to a number of benefits, not the least of which is for leads! Guest posting is a part of the hustle …

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal …

Get more cold email responses by following these rules. If you have an agency, you sell results. Which is typically hard on the front end. …

Here’s a social media marketing plan that can help you stand out in social feeds! There aren’t too many marketers in the world who don’t …

Include Sales Manager Job Description on Your New Product Launch Marketing Plan  After a founder has mostly removed him or herself from the sales process …

These creative marketing strategies by Salesforce helped them stand out from some major competitors. Salesforce.com is known for pushing the envelope with their controversial and …